Legal
Last updated: 1 January 2025
Cechoes Technology Private Limited ("Cechoes", "we", "our", or "us") is committed to protecting the privacy of every individual who visits our websites, uses our platforms, or engages with our services. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and the rights available to you as a data subject.
This policy applies to all websites, platforms, and services operated under the Cechoes Technology group, including Strategy.Bz, Strategy.TF, Zapthru Academy, Deep Reveal AI, and Adaptive AI Digital.
By using any of our services or visiting any of our websites, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of it, please discontinue use of our services and contact us at contact@cechoestech.com.
Cechoes Technology Private Limited is a company incorporated in India, with its registered office in Kolkata, West Bengal. We operate as a technology group delivering AI strategy, institutional consulting, education, advanced AI intelligence, and adaptive software solutions to clients across four continents.
For the purposes of applicable data protection legislation, Cechoes Technology Pvt Ltd is the data controller in respect of the personal data described in this policy.
Contact details for our data controller:
Cechoes Technology Private Limited
Kolkata, West Bengal, India
Email: contact@cechoestech.com
We collect personal data in two ways: data you provide to us directly, and data collected automatically through your use of our websites and platforms.
When you interact with Cechoes or any of our brands, you may provide us with the following categories of personal data:
Contact and Identity Data: Your first name, last name, email address, telephone number, and the name of your organisation, submitted through our contact forms, enquiry forms, or during programme enrolment.
Account Data: Login credentials, profile information, and preferences associated with accounts created on Zapthru Academy or any future Cechoes platform requiring registration.
Transactional Data: Details of services purchased, subscription tier, billing address, and payment method. Note that we do not store full payment card details; these are processed by PCI DSS-compliant payment processors on our behalf.
Communications Data: The content of messages, enquiries, and correspondence you send to us by email, contact form, or telephone.
Professional Data: Job title, industry sector, organisation size, and areas of strategic interest, provided voluntarily when engaging with our consulting or strategy products.
When you visit our websites, certain technical data is collected automatically through the use of cookies and similar tracking technologies:
Usage Data: Pages visited, time spent on each page, links clicked, scroll depth, and navigation paths across our websites.
Device and Technical Data: IP address, browser type and version, operating system, screen resolution, device type, and referring URL.
Cookie Data: Session identifiers, preference settings, and analytical markers. Please refer to Section 6 of this policy for full details of our cookie usage.
Behavioural Signals: Where you are a user of Adaptive AI Digital or similar adaptive interface products, interaction-level behavioural data (click patterns, task completion, feature usage frequency) may be collected as an intrinsic part of the service delivery. This data is used exclusively to personalise and improve the interface you experience and is not sold or shared with third parties.
We process personal data only where we have a lawful basis to do so. Our lawful bases include: your consent, the performance of a contract with you, compliance with a legal obligation, and our legitimate interests (balanced against your rights and interests).
To respond to enquiries and provide our services: We use contact and identity data to respond to requests, deliver programmes, fulfil consulting engagements, and maintain the service relationship with you.
To process payments: Transactional data is used to manage billing, issue invoices, and process refunds where applicable.
To improve our products and services: Usage data, device data, and, where applicable, behavioural signals are analysed to understand how our services are used, identify areas for improvement, and develop new features.
To communicate with you: We may send you service updates, programme information, and, where you have opted in, marketing communications relevant to our services. You may opt out of marketing communications at any time.
To comply with legal obligations: In certain circumstances, we are required to process or retain your data to comply with applicable law, including tax and accounting obligations and responses to lawful requests from public authorities.
To protect our legitimate interests: This includes fraud detection, security monitoring, and the enforcement of our contractual agreements.
We do not sell your personal data. We do not disclose personal data to third parties except in the following circumstances:
Service Providers: We engage carefully selected third-party service providers who process data on our behalf under written agreements that bind them to appropriate confidentiality and data protection standards. These providers include cloud infrastructure providers, payment processors, email delivery services, and analytics platforms.
Professional Advisers: Legal counsel, auditors, and insurers may receive data to the minimum extent necessary to perform their professional services.
Legal and Regulatory Requirements: We may disclose personal data where required by law, court order, or governmental authority, or where we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, personal data held by us may be transferred to the relevant successor entity, subject to equivalent data protection obligations.
When we transfer personal data outside of India or the European Economic Area, we take steps to ensure that such transfers are subject to appropriate safeguards in accordance with applicable data protection law, including the use of standard contractual clauses where required.
We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law.
Contact enquiry data is retained for a period of three years from the date of last communication, unless you request earlier deletion. Account data associated with active service relationships is retained for the duration of the relationship and for a further period of seven years thereafter, in line with standard accounting and legal record-keeping requirements. Transactional and billing data is retained for seven years to satisfy applicable statutory obligations.
Where data is no longer required, it is securely deleted or anonymised so that it can no longer be linked to an identifiable individual.
Our websites use cookies and similar technologies to provide essential functionality, analyse usage, and improve your experience. A cookie is a small data file placed on your device when you visit a website.
Strictly Necessary Cookies: These cookies are required for the website to function and cannot be disabled. They include session management, security tokens, and load-balancing cookies. No personal data is collected beyond what is technically necessary.
Analytical Cookies: We use analytical cookies (such as those provided by Google Analytics or equivalent services) to understand how visitors interact with our websites, including pages visited, session duration, and traffic sources. This data is aggregated and does not identify individual users. Analytical cookies are only placed with your consent where required by applicable law.
Preference Cookies: These cookies remember choices you have made (such as language preferences or display settings) to improve your experience on return visits.
You may control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our websites. Where a cookie banner or consent mechanism is presented on a Cechoes website, your choices will be respected and recorded.
Depending on your jurisdiction, you may have the following rights in respect of your personal data:
Right of Access: You may request a copy of the personal data we hold about you, together with information about how it is used.
Right to Rectification: You may request correction of any inaccurate or incomplete personal data.
Right to Erasure: In certain circumstances, you may request deletion of your personal data, for example where the data is no longer necessary for the purposes for which it was collected.
Right to Restriction: You may request that we restrict the processing of your personal data in certain circumstances, for example while the accuracy of the data is under dispute.
Right to Data Portability: Where processing is based on consent or the performance of a contract, and is carried out by automated means, you may request that your data be provided to you in a structured, commonly used, and machine-readable format.
Right to Object: You may object to processing carried out on the basis of our legitimate interests, including the use of your data for direct marketing purposes.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
To exercise any of these rights, please contact us at contact@cechoestech.com. We will respond to all verified requests within 30 days. In some cases, we may need to verify your identity before processing a request.
If you are located in the European Economic Area and believe that we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the relevant supervisory authority in your country of residence. In India, concerns regarding the processing of personal data may be directed to us in the first instance, in accordance with the Digital Personal Data Protection Act 2023.
We implement technical and organisational measures appropriate to the risk posed by the processing activities we undertake. These measures include encrypted data transmission (TLS), access controls and role-based permissions, regular security assessments, and staff training on data protection responsibilities.
No system is entirely immune to risk. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and, where required by law, the relevant supervisory authority, in accordance with applicable timeframes.
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from anyone below that age. If you believe that a child under 18 has provided us with personal data without appropriate parental or guardian consent, please contact us immediately at contact@cechoestech.com and we will take steps to delete the relevant data.
Our websites contain links to third-party websites and platforms, including the dedicated websites of our brands (strategy.bz, strategy.tf, academy.zapthru.com, deepreveal.ai, adaptiveai.digital). Once you leave a Cechoes-operated website, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any third-party website you visit. We are not responsible for the data practices of any third-party site.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify affected users by email. Your continued use of our services following any such update constitutes acceptance of the revised policy.
We recommend reviewing this page periodically to stay informed about how we protect your data.
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way we handle your personal data, please contact us:
Data Controller
Cechoes Technology Private Limited
Kolkata, West Bengal, India
Email: contact@cechoestech.com
India: +91 98318 22882
International: +1 213 401 9400
We aim to respond to all privacy-related enquiries within five business days.
